See How Agora 10x'd Search Relevance in 3 Days

August 22, 2024
Team Objective

It’s a proud day here at Objective HQ, as we’re sending a big Objective high-five to Param & the team at Agora, who have just shipped an overhaul of their search & discovery experience powered by Objective!

As Param said on X yesterday — “searching for ‘yellow ball gown’ used to return yellow sports balls. Now it returns dresses.”

They used data & feedback from the first 300,000 users and rebuilt their search from the ground up. From start to finish, the integration with Objective took 3 days, and supported 100% of the use cases they were focused on. We caught up with Param earlier this week and with a smile he proudly told us “I think our search finally passed the Mom Test after today. I showed it to my mom and she said it actually worked as she expected.” ❤️

A before & after for “king of the jungle”:

And a before & after for “baby shower”:

You can check out all of the examples in his post on X. But all of us search nerds here at Objective HQ really felt this comment later in the thread:

"I've been embarrassed by every release until today because search barely worked. I have to constantly remind myself that a 1% improvement every day compounds to a product that's 37x better by the end of the year. I'm taking @paulg's online advice to just keep shipping."

Keep on shipping, Param! We’ve got your back.

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