AI-Native Search is the combination of an ensemble search core and specialized AI agents that give your team superpowers.
In this new frontier of search every developer has access to the tools for building world-class search relevance. That lets every company experiment like a startup and scale like an enterprise.
It starts with an ensemble search core. This is the beating heart of your search experience.
It is the seamlessly-integrated set of models and learning layers that unpack every search query to understand what the user means, analyze all of the possible search results, and return the right ones for your user, based on your dataset. Unlike historical “keyword lookup” platforms, AI-native platforms dynamically customize to your dataset and get smarter with every single search your users make.
“Everyone already uses search, from companies with massive teams and massive infrastructure. But that’s the fundamental expectation. You type something in, and you get results that are instantaneous & relevant.”
Then, add powerful AI agents built on that search core that encode decades of search optimization knowledge.
Search is one part technology and one part craft - search engineers have been refining the methods and approach to great search for more than a quarter century now. Search Agents introduce extensions of your team that capture some of this knowledge in a way that helps you optimize your relevance. From human-like evaluation, to simulating user search behavior, to analyzing your full dataset for anomalies and inconsistencies that will degrade a user’s search experience, to fully automated learning systems that watch your user’s behavior and react.
“You can only do so much with manual tagging and scrubbing of results. Implementing semantic search in-house was taking very long. We saw a demo of Objective Search and it was night and day!”
Experiment like a startup, and scale like an enterprise. Every company is becoming a search company, and search is finding its way into every layer of your user experience.
From standard site search, to retail discovery, to powering RAG apps & conversational bots. To the whole new user experience you’re going to build that we haven’t even thought of.
The new frontier of search is about putting powerful, flexible search tools in every developer’s toolbelt. Because when that happens, search starts working for you instead of the other way around.