AI-native search for teams with deadlines.
Game changing search relevance, on a platform you can trust.
Let AI do the work.
At last, machines can make sense of the mountains of data created by and for humans: documents and images, product listings, social profiles and more.
Objective Search harnesses the power of AI to revolutionize how your users explore your content.
AI Understands language
Liberating you from tedious and fragile synonym configuration, and encouraging your users to embrace rich, semantic queries.
AI Makes sense of bad data
Saving you the time and money previously spent to clean and label, and enabling you to grow your data – and your business – faster.
AI Sees the full picture
Eliminating the need to tag images. A picture paints a thousand words, so why tag it with just a few? AI sees inside images, just like us.
AI-native search, the Objective way.
Immediately productive.
Your data lives in the Object Store.
Using a simple REST API, upload your data to a schemaless, JSON-based, Object Store. Data of all kinds is automatically pre-processed and made ready for indexing.
See the Object Store API docs »Indexes are composed from Objects.
Use the Indexes API to create your first Index. Specify which Objects and fields are searchable, which multimedia URLs will be crawled, and whether any fields should have special behavior.
See the Indexes API docs »The Search API handles queries and results.
Query an Index using the Search API. Accelerate building your search results page by specifying which Object fields are included with each search result.
See the Search API docs »Search beyond Hello, World.
Objective Search includes everything you need to craft world-class search experiences at scale.
Semantic & Exact Matching
Whether they search for "cheap but fire courtside vibes" or simply "Air Force 1s", users will find what they're looking for.
Facets & Filtering
Tailor search experiences by offering user-selectable filters, or automatically inferring categories.
Category & Landing Pages
Create category pages that remain relevant. Use them to bring in new users from Google and to help on-site users navigate.
Ranking Signals
Sometimes ranking should embody more than just content relevance. Steer rankings based on recency, popularity, diversity and more.
Multimodal Results & Highlights
Spotlight relevant content inside search results. 'Highlights' reveal the best text snippets and images within each of your results.
Learns at every layer.
Traditional search systems atrophy over time, requiring endless tweaking just to maintain search quality.
Objective Search actively improves over time, learning to deliver better results to your users.
The more data you add and the more searches you run, the better the results – like compound interest on your search investment.
Learns from the world
As large foundation models emerge and evolve, we do the work of evaluating, incorporating, deploying and testing them.
Learns from human feedback
Proprietary AI powers a 'human feedback interface' that trains your search results to better align to your goals and expectations.
Learns from your business
Today – automatically learns from patterns in your data.
[beta] – unlock outcome-driven learning via a Business Events API.
Case Study: The Information
The Information – by many measures the largest technology-focused subscription news platform in the world – encourages users to express queries using complex, natural language.
Their signature brand of in-depth, long-form editorial content is a perfect fit for Semantic Search. But for visitors who know exactly what they're looking for – Exact Matching ensures immediate access to just the right content.
Rock-solid platform.
Search lies on your company's critical path to revenue. Sounds stressful, and we get it... We've spent a lifetime building the search boxes used by billions of users every day. With Objective Search you'll sleep easy, without sacrificing agility.
Real-time data wrangling.
The complexity of search starts long before query time. Objective Search handles ingestion, content normalization, multimedia retrieval, embedding, index configuration and real-time updates to live indexes.
AI orchestration.
An ensemble of multimodal AI models, incorporating open-source and proprietary science, are individually and collectively tuned to optimize for out-of-the-box search quality and query performance under load.
Global, capacity-based execution.
Your Indexes run on Search Runners. By deploying one-or-more Indexes on one-or-more Search Runners, you can dedicate or combine capacity (in queries-per-second), optimize global latency, and add auto-scaling.
With great power comes greater flexibility.
With world-class search infrastructure at your fingertips, you're free to focus on what matters: crafting and iterating on the search experience of your website or app. We can't wait to see what you build!